Expert Product and User Experience Designer

Crafting digital excellence from concept to success, ensuring relevance, effectiveness, and user-friendliness.

Trusted bY

Services and Deliverables

I run UX design projects from strategy to production.

Design Strategy & Planning

Product Design Leadership

User Research & Analysis

Design Concepts & Ideation

CX Omnichannel

UX Design & Prototyping

Branding & Design Systems

UI Design & Interactions

UX Audit & Usability Testing

Design Leadership

Usability & Accessibility

Stakeholder Management 

Agile Collaboration

HCD Methodologies

Mentorship & Support

With 20+ years in UX strategy and product design leadership, I specialize in fast-paced UX/UI processes, focusing on experimentation and validation. My track record spans startups and established companies, transforming concepts into intuitive user experiences. Expertise in FinTech, SaaS, data visualization, and AI-driven design with a strong focus on conversion and UX optimization. Effective collaboration with diverse teams in various industries, ensuring innovative, seamless solutions.

Explore More Projects - Contact Me for Exclusive NDA Designs

Mobile App


Digital banking

Volt is the next generation of banking – digital, independent, and completely transparent. It offers simple Save and Spend experiences designed to help people be better off.


The features are built around customer needs and aimed at getting people into the right money habits.

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Mobile App, Software redesign


Smart business dashboard

The 9Spokes business dashboard for small and medium businesses provides a single view of the business data across all areas — from finance to marketing, and every vital thing in between. It allows to gauge performance and make quick, sharp business decisions.


The result was a new visual experience that feels fresh, engaging and provides the users' actionable insights to enable them to manage critical business data all in one place. 

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Enterprise Software redesign


B2B enterprise application software

Bullseye is an application used by Westpac Institutional Banking teams to track performance, compliance and customer interactions. Over time, it has grown significantly, both in terms of functionality and the amount of business-critical data it holds.


We created a streamlined user interface and improved brand perception. Workflows were optimized for efficient navigation, performing personalised user actions within a flexible system designed to adapt to the application’s user needs.

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Dashboard experience

Innovation Economy Portal

Web application

Innovation Economy Dashboard provided by Auckland Tourism, Events and Economic Development (ATEED) for the innovation community to connect, collaborate and build capability.


We were asked to design and deliver a platform that engaged, inspired and motivated users with a digital experience that showcases Auckland in a visual, interactive and easy to explore way. We provided the experience users needed to make a decision about a business opportunity in Auckland.

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Get in touch

Want to improve the usability of your product?

Want to engage users at a higher level and outperform your competition?


Contact me to tell more about your company and the challenges you face.